This Scrabble Spot, Tops It

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Scrabble| Image Courtesy: Mattel Games
Scrabble| Image Courtesy: Mattel Games
Scrabble| Image Courtesy: Mattel Games

If someone told you they were making an advertisement on Scrabble and the script went like – ” Scrabble is a game in which players score points by placing tiles, each bearing a single letter, onto a gameboard. The tiles must form words which, in crossword fashion, flow left to right in rows or downwards in columns” etc etc…

Oh! So boring, right!

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Scrabble| Image Courtesy: Mattel Games
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Scrabble| Image Courtesy: Mattel Games

Now watch this brilliant ad by Scrabble, that tells you Agostina and Santiago’s love story in anagrams…  Though they have not met, their lives are linked by anagrams –  He is a “crab diver” and she is a “cab driver”. She doesn’t want to be “forever alone,” while his life is as boring as “a veneer floor.” Clever right?

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“The idea of using anagrams was a way to salute the intelligence of avid Scrabble players, but by using a love story, the spot became universal,” Pancho Cassis, Executive Creative Director of Lola Madrid (the agency that created the spot), tells Adweek.

We agree.

Go Viral picks this because:
1) The concept, the idea of using anagrams to tell the story.
2) The beautifully crafted script is what brings this lateral idea wonderfully together. Even the anagrams are not the obvious ones. eg: the entire costume party scene is unique.
3) There’s magic in words, without either character saying a single one, the power of Scrabble!
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