An Art Project Where The Creator Turns Muse

It is pretty ironic to use words to describe a video which has none and yet manages to evoke the most powerful feelings the heart could experience.

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As part of her MoMA retrospective, ‘The Artist is Present,’ Marina Abramovik spent a minute of silence with each stranger who sat in front of her. However, there was one minute in particular, which begins with an element of shock, moves into a smile and is followed by uncontrollable tears, for her. It’s her former love, Ulay, who after 30 years, is sitting in front of her.


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If ever there was a video which captured the the most intangible emotion of love, this is it.

Go Viral picks this video because

1) It’s a great example of silence making a powerful script.

2) The soundtrack enhances the emotional connect the video creates.

3) The ‘reality’ element has not been diluted, which helps in creating the connect.








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