Kung Fury: A Film, By The Internet, For The Internet, On The Internet

Have you watched Kung Fury yet? No? Then you better now…

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This 30 minute Swedish martial arts comedy short film is rocking the online world since its debut on YouTube on May 28. Written, directed and starring David Sandberg, the film was crowd-funded through Kickstarter.

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“It’s a comedic masterpiece, sending up ‘80s action-flick tropes left and right in an effort to out-do anything that has come before it.” writes, Sahil Patel in TheVideoInk, calling it the “Perfect film for YouTube”.

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Data provided by Tubular Labs claims that, “Kung Fury” content (film, trailer, videos posted by filmmakers and fans) has been watched more than 50 million times across platforms such as YouTube, Facebook, Vine and Vimeo.

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“A lot of the success of ‘Kung Fury’ is due to the fact that it really rang the bell with the core internet audience,” says Damon Berger, VP of Business Development at Fullscreen.

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The film has generated more than 15 million views in two weeks since debut on LaserUnicorns YouTube channel.

“I think the movie has proven that content is still king,” says Damon Berger.

Need we say more…?

Go Viral recommends Kung Fury because:

1) Film made for internet, funded by internet.

2) Content stays true to target audience.

3) Great example of use of multiple web platforms – YouTube, Vine, Facebook, Vimeo and Kickstarter.


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