When Google Performed “La Bamba”…

There is a way companies sell features and then there is GOOGLE.

Google TranslateGoogle Translate

In this video, Google’s ‘Translate team” tests their new translation application ‘Word Lens’. They interpret the lyrics of the cult Mexican folk song La Bamba in 27 languages in real-time.

Google TranslateGoogle Translate

As you sing along, do notice how the app can translate by pointing the camera on the text, its like magic! Hi-tech magic!

Google Translate

Go Viral likes the video because

1) This is a demo + ad + technology all rolled into one smart video.

2) You will instantly want to download the app and start translating – that’s the power of good story telling!

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