You Are Not Who You Think You Are…

Is the world one? Do you really belong to the country and ancestry you were was born into?

67 people from all over the world participated in travel search site Momondo‘s  ” The DNA Journey “-  a project that analysed their DNA to find out about their genetic origins. The participants were also asked to share their opinions and prejudices about people from different parts of the world… and they did!

The DNA Journey

The DNA Journey
The DNA Journey

Momondo‘s new campaign urges you “to celebrate the colourful diversity of the world…” by travelling. With their “Let’s Open Our World” campaign they want you “to meet other people, and experience other cultures and religions. Travel opens our minds: when we experience something different, we begin to see things differently.”

The DNA Journey

The ad created by  &Co. Denmark will make you laugh and cry with these very real people who have strong opinions about other cultures and are proud of their heritage. On learning how far their roots go, most of them are overwhelmed, some shocked and others excited about the findings and plan to travel to their new countries of origin.

The DNA Journey
The DNA Journey

What may have started as an ad campaign for Momondo, has turned into a larger message of unity to the world and its communities!



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